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Longines has been based at Saint-Imier in Switzerland since 1832 celebrates 180 years in the watch making industry. Its watchmaking expertise reflects a strong devotion to tradition, elegance and performance. Longines has generations of experience as official timekeeper of world championships and as partner of international sports federation. Known for the elegance of its timepieces, Longines is a member of the Swatch Group Ltd, the World’s leading manufacturer of horological products. Longines bases the signature timeless elegance of its products on an aesthetic heritage which it updates and applies with a skilled balance between refinement and classical design. Its timepieces are inspired by the history of technical and stylistic daring of a company which has always been a vast laboratory that continually monitors its creations with a keen eye. With the winged hourglass as its emblem, the brand has outlets in over 130 countries.


Longines bows to the paragon of beauty : The diamond
Longines diamonds are cut in the traditional Brilliant style. The colour of Longines diamonds is Top Wesselton. The degree of purity of a Longines diamond is VVS on the case, respectively VS or SI on the dial. Stainless steel / 18K Rose Gold watch is set with 60 Top Wesselton VVS diamonds, for a total of 0.174 carats and 11 Wesselton VS diamonds, for a total of 0.031 carats.

Mother of Pearls

Recoverd from sea shells, treated with care and built it longines watches to give an everlasting beauty. Longines' mother-of-pearl for those looking for a unique watch since each dial is different like a finger print.

Sapphire crystals

Longines' sapphire are acid resistant, scratch-resistant and practically unbreakeable. The sapphire crystals made by Longines are crystal clear. Because they are made by sapphire and also because the craftmen who make them are skilled in preserving the clarity of this synthetic stone through perfect polishing creating a crystal that cannot be seen.


Longines diamonds are cut in the traditional Brilliant style. The colour of Longines diamonds is Top Wesselton.
CUT - Many people confuse cut with shape of a diamond. The cut is only direct influence of human being to the diamond. The cut will influence the fire and sparkle of the diamond. Longines diamonds are cut in the traditional Brilliant style. [read more]

Colour - Although the majority of the gem diamond appears to be colourless, others can contain increasing thing of yellow or brown. The scale colour range from colourless to pale yellow hues going from River to Yellow. River -> Top Wesselton - > Wesselton - > Top Crystal - > Top Cape -> Yellow
Purity - Almost all diamonds contain minute traces of non-crystallized carbon or small non-diamond crystals. Most are not visible to the naked eye and require magnification to become visilble. These "inclusions" are natures finger prints making a diamond unique. However, the fewer they are, the rarer the stone will be. Ranging from FL - > VVS - > VS - > SI - > I .
Weight - Measurement for diamond is carat which is 1/5 of a gram and 1 point being one hundredth of a carat.

mechanical movements

Longines watches fitted with a state-of-the-art hand-wound or self-winding mechanical movement provide all sorts of satisfaction that no other type of timepiece can match. Incorporating countless technical improvements, today’s mechanical movements qualify as marvels of inspired ingenuity, born of centuries of fascinating history and the patient workmanship of some of the world’s finest craftsmen. [read more]

You need only observe a movement’s intricate mechanism and rhythmically moving parts, the beauty and fi neness of its components fashioned out of steel as well as various complex alloys and even gold to understand that you are looking at a shining example of applied intelligence, brought to life by Nature’s most versatile tool, the craftsman’s hand.Few Longines models have quartz movements as well.

Saphire Crystals

The sapphire crystals made by Longines are crystal clear. Because they are made of sapphire, of course. But also because the craftsmen who make them are skilled in preserving the clarity of this synthetic stone through perfect polishing. [read more]

Sapphire crystals are more expensive than any other kind, which is not surprising if one takes into account the raw material and the hours of work that are required. But they offer both your customers and yourself considerable advantages. They combine zero porosity with total resistance to acids and alkaline substances and have a hardness of 9 on the Mohs scale. By comparison, mineral glass has a hardness of only 6.5. For our customer this means that the crystal fulfills its role of being invisible.

18 Gold, Ceramics, Steel

Higher-end Longines watches uses stainless steel, ceramics & 18 ct solid gold bracelets while the other gold tone models uses a sophisticated manufacturing process called PVD that uses nearly pure: 23.5 carats out of a possible 24 gold for the watch. [read more]
And although it looks very much like one, these watches are far more affordable than a solid-gold models.
Ceramic offers remarkable properties. It is scratch resistant, anti-allergic and resistant to all types of chemical attacks, high temperatures, friction and abrasion. Add to this its aesthetic beauty and you have a more-than-worthy candidate for creating a luxurious timepiece. High-tech ceramic combines a timeless elegance and a refined touch concealing a hardness that is difficult to match.

W. A. De Silva & Co. is an authorized retailer / distributor for Longines, Rado, Tissot, Balmain, CK, Swatch, and many more brands of watches & clocks in Sri Lanka.
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