Timex commemorate its 160th anniversary, that focuses on its American heritage and its portfolio of watches which feature classic styles that stand the test of time. Timex, founded in 1854, has expanded to become Timex Group, a privately-held company,.One of the largest watch makers in the world, Timex Group companies include: the Timex Business Unit (Timex, Timex Ironman, Opex, Nautica, Marc Ecko); Timex Group Luxury Watches (Salvatore Ferragamo); Sequel (Guess, Gc); and Vertime (Versace, Versus). Since its beginning, the unprecedented success of the Timex brand can best be attributed to its driving passion for undaunted innovation. By applying cutting-edge production methods to a static industry, Timex revolutionized watch making and created a cherished consumer brand with products in outdoor, sports and style categories. Through creative marketing that extolled the value and reliability of the product and brand in a compelling, engaging and spirited fashion, Timex became a household name synonymous with design, durability, and performance. When the Timex watch revolutionized the industry over half a century ago, the consumer valued intelligently designed timepieces characterized by modern design, unprecedented durability, and high-performance – at a quarter the price of Swiss-made watches. Today, what is valued – more valuable than any other service, good or commodity – is time itself. Timex will pursue opportunities inside and outside the watch category, and continue to embrace its reason for being: undaunted innovation.Timex Group designs, manufactures and markets innovative timepieces and jewelry globally. Official Timex website